NEWS: DOPEstore DURBAN (POP-UP)

Today its been 3 weeks since we opened our summer store in Durban. The idea came about around June this year when our founder @scotchisdope first broke the news about plans to branch out this summer.The idea of taking the brand on the road.With Jozi showing us love and other cities needing a space like DOPEstore we had to make a decision and we needed to make it fast.Options were Pretoria,Cape Town or Durban?Where would we make the most impact? Durban was the final choice...DONE.Now the fun part....LOCATION/LAYOUT/BRANDS/OPENING PARTY/EVENTS/STAFF all this had to be done in 8 weeks.LET THE CHAOS BEGIN

We had a few options to choose from but we decided on this corner space on essenwood road.This use to be a petrol garage/workshop and was the perfect space for us because of how popular this road is and is close/far to Musgrave Centre.(if you are from DURBAN you will understand)

The idea about DOPEstore DURBAN was to 'SHOCK'& 'PROVOKE'!As this was a POP-UP store we don't have the time to build like we had when we did our 1st store in JOZI.So what do we do we decided to  build a black box with 3 small windows and minimum branding (iconic tennis logo in orange to contrast the black.and we decided to stick next to the door)Plywood the top part as it the building has high ceilings.This also acted as a nice contrast to the black box

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The interior we kept it true to what we have done with our store store in JOZI.Fashion floor,Street,Formal,HOME+Media displays all drew inspiration from DOPEstore Jozi but the trick was to fit everything in the space we had.In the end we made it work and what we came up with is a great retail environment that we hope our customers in durban will enjoy.

The Last thing was to open our doors,invite a few of our loyal customers,friends and family to an opening party.We would like to Thank PLAYenergyDRINK and MillerSA for the refreshments and everyone who came through and made the night special.

DOPEstore DURBAN

Open:02 Nov - 31 Dec 2012

mon-thurs: 10am-6pm

            fri: 9am-6pm

           sat: 9am-5pm

          sun: 10am-4pm