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Saturday, March 5, 2011

EPHYMOL for DOPEstore Shirt releases

The range by Ephymol has landed at the DOPEstore.The idea of this collabo came together when EPHYMOL founder Ephraime and DOPEstore founder Andile met while doing a project for Puma."here we are putting our creative inputs for an international brand,why can't we do somthing like this for ourselves"Ephraime said.So for about six months we have been working on different ideas for a line that represents both brands.We start off with Plaid shirt collection.Consisting of four very playfull take of the ever popular plaid patten.We also decided to use premium materials on the line....from Egyptian cotton to silky mesh and silk.

Here we see the plaid being used on the cuffs of this V-neck cotton top.

On this shirt Ephraime uses the plaid material only just the left side of the shirt,cuffs and colar.

This take is very easy and is very popular.Full plaid with a hint of white on the button colum.

The classic white shirt with pocket,elbow and military feel buttoned flaps on the shoulder is where the plaid is used.

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