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Thursday, October 21, 2010

DOPE Design:PUMA's Clever Little Bag


To recap, some facts about the Clever Little Bag:

Designed in collaboration with Yves Béhar, the Clever Little Bag uses less packaging, fewer raw materials and less water and energy in production than traditional shoeboxes
Thanks to a reduction in weight, energy use is also decreased during shipping
Annually, this translates into a reduction of 8,500 tons of paper used, 20 million megajoules of electricity saved, a reduction of 1 million litres of fuel and a savings of 1 million litres of water
The Clever Little Bag also replaces the need for carrier bags
This comes out in the States and Europe next month.....we are crossing fingers for a release in our shores....possible collectors item......groceries with an eco friendly Puma bag at Pick 'n Pay anyone?????iStayela

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